Vision

Table of Contents

• Introduction
• What is a market map?
• Why is a partnership mapping tool important?
• Who are the ideal users of market maps?
• How do Origo market maps work?
• Can Origo create a customized map for my organization’s needs?
• How does the map development process work?
• How do we take the next step?
• About Origo

Introduction Back to Contents

Origo has developed a unique capability designed to assist organizations doing business in virtually any market sector in their research, review and development of cross-sector partnerships.

Historically, the process of researching background information, identifying prospects and then connecting with potential business partners has been a time-consuming and sometimes frustrating process. While data often exists about a given market or the organizations doing businesses within it, the information is often fragmented, and typically there has been no easy way to aggregate and organize it to make the process of partnership development seamless and efficient.

Origo Market Maps help to bridge that gap.

What is a market map? Back to Contents

A market map is a unique, visual, multi-dimensional tool that enables users to view and understand large amounts of data easily. A map can be based on a geographic picture, or it can be a representation of data that is described by various visual dimensions such as size, value and hierarchy. The interactive format of our maps enable users to quickly and easily get a ‘picture’ of a market’s makeup, then allows them to ‘drill-down’ into the data to get detailed information.

The map will typically contain information falling into three broad categories:

• Descriptions of specific organizations and their sector-focused projects that exist in given country or region
• Selected background information that might include news clippings, research, and cases, etc
• Sector-specific information on the nature of markets and opportunities

The emphasis is generally placed on the first – specific organizations and projects – but it is important to have the other areas covered to provide the appropriate context. The information can be segmented by geography, first at the country level and then, as appropriate and feasible, at more local levels.

Why is a partnership mapping tool important? Back to Contents

In today’s global business climate, many organizations that are succeeding in emerging markets are doing so in part through a variety of ‘novel partnerships.’ These partnerships usually call for companies to find new ways to work together across a system of public and private sector organizations and businesses, community groups, local entrepreneurs and SMEs, and local governments to effectively deliver their business products or services.

Here’s the problem: The business of finding new partners is sometimes one of chaotic chance—many multinational organizations, either donors, governmental or companies often have little or no way of knowing exactly who is doing what and where within their own organizations, let alone others. Because the business and organizational landscape is so fractured and diverse, it often presents potential clients and those in the field real challenges in understanding and navigating who is doing what, where and why.

Accordingly, there is a need for a practical tool to help guide individuals and organizations through the task of identifying the development resources and potential alliances necessary for critical partnership formation.

Origo Market Maps take the first step in providing an enticing and intuitive resource to allow people to get a sense of who is out there, to see how their interests might align and to provide info for making contact.

Who are the ideal users of Market Maps? Back to Contents

This project is designed to provide a support resource/tool to those looking to work more effectively in their development markets:

International: as a reference tool for international organizations, businesses, development agencies and non-profits as they make strategic decisions about where to focus new business development energies.

National: company heads, national NGOs and public sector organizations looking to become involved in new opportunities within their own countries.

Local: SMEs, NGOs and government partners (sub-national) looking to find potential links and partnerships outside of their own networks.

How do Origo Market Maps work? Back to Contents

Origo’s Market Maps seek to create an easily accessible web-based tool that will allow users to more easily identify and understand the players in key markets and at the same time provide them with basic information and channels to make easier and more targeted connections.

Origo Market Maps will begin to create an understandable and accessible business system through the use of visual, intuitive and interactive online technology. They offer:

• A visual reference… divided by geography, sector and analyzed by capital resources, capacity and credibility—with the ability to flag who is active markets of interest—cases, news and partnership involvement.
• A platform for analysis… using the map as a starting point for analyzing comparative sector strengths, weaknesses, opportunities and needs in given market places.
• A tool for active connecting… a partnership rubric and prompt – like a checklist with suggestions.

The key to the Map’s utility is the data that resides behind the interactive tool. Origo will work with you to identify data sources that will power your information needs, help you to gain access to the data and assemble it in a format that will work seamlessly with the mapping tool.

Can Origo create a customized map for my organization’s needs? Back to Contents

Yes. Origo’s experience in creating maps for other clients and markets has given us the core tools and knowledge to extend learning into your specific business sector. We will work with you to understand your needs, establish guidelines and criteria for your map’s functionality, and develop a tailored proposal to build a custom map--including a budget and development timeline.

How does the map development process work? Back to Contents

Origo will work with you and members of your organization to identify the markets that are most important to your business, conduct research to identify relevant data sources, help establish relationships with data providers, and then work behind the scenes to integrate the data in to a smart, efficient, easy-to-use interactive online too that will enable you and your constituents to access key market and partnership data easily. The broad steps include:

• Create a general project development plan
• Define the features and general utility of the map
• Research data availability/content partners in your market sector
• Develop a rough working prototype for review and testing
• Assist in conducting qualitative research for user feedback
• Work with data partners to integrate data and content into your map
• Produce a finished working map
• Work with you on organizational integration

How do we take the next step? Back to Contents

If you believe that having access to a highly-efficient interactive tool to help you and your organization more easily identify and understand the players in key markets, and at the same time, provide have access to basic information and channels to make easier and more targeted connections, then an Origo Market Map might be for right for you.

The first step is to define your business and organizational needs, then call Origo for an initial discussion. We’ll set up a meeting to discuss your requirements in detail, then work together with you to create a customized plan and map for you.

About Origo Back to Contents

Origo works to build businesses that are powerful economic engines, environmental assets, and socially valuable resources. We call these the best businesses ever. Our team is drawn from across the private and social sectors and shares a passionate interest in innovative business systems. Our hybrid structure splits our work into the following three areas:

• Consulting: Origo provides business advice for those seeking to build the best businesses ever. Our clients include multinational corporations, non-profit organizations, foundations, development agencies, and social enterprises.
• Institute: The Origo Institute, a non-profit entity, houses activities such as research, events, and our newsletter that Origo carries out for the public benefit.
• Incubator: At Origo, we are implementers as wells as consultants. We sometimes initiate projects capitalizing on opportunities we uncover in the course of our work.

Origo uses it’s experience from all facets of its business to develop innovative products like Origo Market Maps.

To learn more our capability and how we might assist you, visit Origoinc.com.